Boomerang Streaming Service To Be Axed By Warner Bros. Discovery
Image Source: PCMag
David Zaslav continues to make cuts at Warner Bros. Discovery, coming on the heels of the news just a few weeks ago that approximately 1,000 employees will be cut through the company. Now, the Boomerang streaming service will merge into Max starting September 30.
Launched as a streaming service in 2017, Boomerang brought its subscribers classic cartoons such as Tom & Jerry, The Flintstones, and Scooby-Doo. These will still be available on the Boomerang channel broadcast on cable and satellite to its 26 million viewers on that platform.
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Subscribers to the Boomerang streaming service received this notification:
Hey folks,
We’re reaching out to let you know that Boomerang will be moving to Max, and as of September 30th, the Boomerang app and website will no longer be available. The exciting news is that your Boomerang subscription will automatically transfer to Max (Ad-Free) with no change to your subscription price until further notice!
Here’s what you need to know:
Logging In: Starting September 30th, you can log in to Max using your Boomerang email and password.
Kids Profile: We’ll have a Kids Profile set up in your account, allowing you to set parental controls and ratings restrictions.
Max Content: On Max, enjoy loads of Boomerang fan-favorites with Scooby, Bugs Bunny, Tom & Jerry and more! While some Boomerang content may not be available, you’ll have access to Max’s full catalog of iconic series, hit movies, fresh originals, breaking news, and family favorites including The Amazing World of Gumball, Teen Titans Go!, LEGO Batman and more.
Billing: Throughout September, Apple will be transitioning your billing from Boomerang to Max.
The notice does not state what programming will not make the transition to Max. WBD is expected to release its subscriber totals this week for its streaming services, along with second-quarter earnings.
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