The 'Barbie' Movie Used So Much Pink Paint It Disrupted The International Supply

Image Source: Level 21 Mag

As Margot Robbie and Ryan Gosling prepare to take the world by storm with Greta Gerwig’s Barbie movie, the film is also taking the world’s supply of pink paint. The film’s set director, Sarah Greenwood, commented in an interview with Architectural Digest that the world ran out of pink. Gerwig mentioned, “I wanted the pinks to be very bright, and everything to be almost too much.” The film was true to her vision. Everything from dance floors to cars to street lamps and roads was this special shade of fluorescent pink.  

The movie’s paint supplier confirmed the shortage but cited additional reasons. Lauren Proud, the vice president of global marketing at the paint company Roscoe, recalled the supply chain interruptions from the COVID-19 pandemic. The 2021 deep freeze in Texas added to the problem by damaging the materials needed to make the paint. While Proud denies that the Barbie film can take full credit for causing a worldwide pink paint shortage, she admits that the movie cleaned Roscoe out of any paint they had on hand. Barbie will be released in movie theaters on July 21, so the world can witness exactly what happened to a certain missing shade of pink.

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